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Which of the following is NOT one of the key website performance measures commonly used by online retailers?


A) response time
B) total sales
C) transaction success rate
D) system availability

E) B) and D)
F) All of the above

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Product lifecycle management (PLM) typically includes customer relationship management (CRM) software.

A) True
B) False

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_____ exchanges are owned and operated by a single company.

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In the context of purchasing systems involved in the traditional transaction processing systems, when a(n) _____ arrives from a supplier, it is matched to the original order and the receiving report, and a check is generated if all data is complete and consistent.


A) order
B) pick list
C) invoice
D) request for quotation

E) A) and B)
F) B) and D)

Correct Answer

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The information about invoices to customers is tracked by ____ system.


A) supply chain management
B) product lifecycle management
C) transaction processing system
D) value chain system

E) A) and B)
F) All of the above

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Small and medium size organizations do not employ enterprise systems.

A) True
B) False

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All credit card customers are protected by law from paying more than _____ for fraudulent transactions.

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_____includes the planning, executing, and controlling of all activities involved in raw material sourcing and procurement, converting raw materials to finished products, and the warehousing and delivering finished product to customers.


A) Maintenance, repair and operations (MRO)
B) Materials requirement planning (MRP)
C) Customer relationship management (CRM)
D) Supply chain management (SCM)

E) B) and C)
F) All of the above

Correct Answer

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Which of the following forms of e-commerce is more likely to offer a more customized product offering?


A) Business-to-government (B2G) e-commerce
B) Business-to-business (B2B) e-commerce
C) Consumer-to-consumer (C2C) e-commerce
D) ​Business-to-consumer (B2C) e-commerce

E) A) and C)
F) B) and D)

Correct Answer

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According to the classification of enterprise resource planning (ERP) vendors, _____ vendors target medium-sized firms with annual revenues in the $50 million to $1 billion range operating out of one or more locations.


A) Tier III
B) Tier II
C) Tier IV
D) Tier I

E) All of the above
F) A) and B)

Correct Answer

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A reason for the growth in business-to-consumer (B2C) e-commerce is that online B2C shoppers have the ability to design a _____ product.


A) standardized
B) universal
C) generic
D) ​personalized

E) All of the above
F) A) and B)

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PayPal enables any person or business with an e-mail address to securely, easily, and quickly send and receive payments online.

A) True
B) False

Correct Answer

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Which of the following statements is true of retargeting?


A) It is targeted at approximately 50% of Website visitors who shop using smartphone applications.
B) It employs personalized ads to direct shoppers back to a retailer's Website they previously abandoned.
C) It attempts to change buying habits of Web shoppers to get them to consider products they have never considered purchasing before.
D) It attempts to change buying habits of Web shoppers by getting them to visit Websites they have not visited before.

E) A) and C)
F) None of the above

Correct Answer

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Results from one TPS would become ____ to other systems.

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Conversion to an e-commerce or m-commerce system enables organizations to _________.


A) improve the level of customer service
B) implement an enterprise resource planning (ERP) system
C) increase the cost of doing business
D) reinforce consumer-to-consumer (C2C) e-commerce

E) A) and D)
F) B) and C)

Correct Answer

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The ability to capture and analyze all customer interactions, generate appropriate responses, and gather data to create and build effective and efficient marketing campaigns is known as contact management.

A) True
B) False

Correct Answer

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Cultural differences, language barriers, and currency variations are all challenges that e-commerce and m-commerce merchants must address when selling to a global marketplace.

A) True
B) False

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_____ is the use of information and communications technology to simplify the sharing of information, speed formerly paper-based processes, and improve the relationship between citizens and government.

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The number of mobile Websites worldwide is expected to grow rapidly because of ______________.


A) the availability of more costly handsets
B) typically uniform product offerings
C) advances in artificial intelligence technologies
D) the development of new and useful applications

E) All of the above
F) A) and D)

Correct Answer

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_____ is an amount of money that is computerized, stored, and used as cash for e-commerce transactions.

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