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Scenario 16-2 Suppose market demand for a product is given by the equation P = 20 - Q. For this market demand curve, marginal revenue is MR = 20 - 2Q. -Refer to Scenario 16-2. If the marginal cost of producing this good is 4, how much total consumer surplus would consumers receive in this market?


A) 8
B) 12
C) 32
D) 64

E) All of the above
F) A) and B)

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Because a monopolistically competitive firm has some market power, in the long-run the price of its product exceeds its


A) average revenue.
B) average total cost.
C) marginal cost.
D) None of the above is correct.

E) A) and D)
F) B) and C)

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Which market structure(s) is(are) imperfectly competitive?

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oligopoly
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Which of the following conditions is characteristic of a monopolistically competitive firm in short-run equilibrium?


A) P = AR
B) MR = MC
C) P > MC
D) All of the above are correct.

E) C) and D)
F) B) and D)

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Firms can freely enter a market


A) only when the market is a monopoly.
B) only when the market is a monopoly or monopolistically competitive.
C) only when the market is monopolistically competitive or perfectly competitive.
D) when the market is perfectly competitive, monopolistically competitive, or monopolistic.

E) All of the above
F) None of the above

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Table 16-4 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm. Table 16-4 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm.   -Refer to Table 16-4. At the profit­maximizing level of output, what is this firm's total cost? A)  $10 B)  $40 C)  $88 D)  $100 -Refer to Table 16-4. At the profit­maximizing level of output, what is this firm's total cost?


A) $10
B) $40
C) $88
D) $100

E) B) and D)
F) C) and D)

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Product differentiation causes the seller of a good to face what type of demand curve?


A) downward sloping
B) vertical
C) horizontal
D) Any of the above could be correct since product differentiation does not affect the shape of the demand curve.

E) B) and C)
F) A) and C)

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The fact that monopolistically competitive firms charge a price that exceeds marginal cost is responsible for the


A) business-stealing externality that is observed in monopolistically competitive markets.
B) product-variety externality that is observed in monopolistically competitive markets.
C) inefficiencies of the long-term losses earned by monopolistically competitive firms.
D) persistence of positive profits into the long run for monopolistically competitive firms.

E) B) and C)
F) A) and D)

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In which of the following markets is economic profit driven to zero in the long run?


A) oligopoly
B) monopoly
C) monopolistic competition
D) cartels

E) A) and B)
F) A) and D)

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Figure 16-1 Figure 16-1         -Refer to Figure 16-1. Which of the graphs illustrates the demand curve most likely faced by a firm in a monopolistically competitive market? A)  Panel A B)  Panel B C)  Panel C D)  Panel D Figure 16-1         -Refer to Figure 16-1. Which of the graphs illustrates the demand curve most likely faced by a firm in a monopolistically competitive market? A)  Panel A B)  Panel B C)  Panel C D)  Panel D Figure 16-1         -Refer to Figure 16-1. Which of the graphs illustrates the demand curve most likely faced by a firm in a monopolistically competitive market? A)  Panel A B)  Panel B C)  Panel C D)  Panel D Figure 16-1         -Refer to Figure 16-1. Which of the graphs illustrates the demand curve most likely faced by a firm in a monopolistically competitive market? A)  Panel A B)  Panel B C)  Panel C D)  Panel D -Refer to Figure 16-1. Which of the graphs illustrates the demand curve most likely faced by a firm in a monopolistically competitive market?


A) Panel A
B) Panel B
C) Panel C
D) Panel D

E) All of the above
F) A) and B)

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In the long run, a monopolistically competitive firm produces a quantity that is


A) equal to the efficient scale.
B) less than the efficient scale.
C) greater than the efficient scale.
D) consistent with diseconomies of scale.

E) A) and C)
F) A) and B)

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One thing that both critics of advertising and defenders of advertising agree on is that advertising fosters competition.

A) True
B) False

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In the short run, a firm operating in a monopolistically competitive market


A) produces an efficient output level.
B) chooses the maximum price to maximize profits.
C) produces where marginal cost is minimized.
D) chooses a price that exceeds marginal revenue.

E) B) and C)
F) A) and D)

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Consider monopoly, monopolistic competition, and perfect competition. In which of these three market structures does a profit-maximizing firm charge a price that exceeds marginal cost?


A) monopoly only
B) monopoly and monopolistic competition only
C) monopoly, monopolistic competition, and perfect competition
D) The answer cannot be determined without knowing whether the market is in the long run or short run.

E) A) and B)
F) A) and C)

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Figure 16-12 Figure 16-12   -Refer to Figure 16-12. If this firm profit-maximizes, how much output will it produce? -Refer to Figure 16-12. If this firm profit-maximizes, how much output will it produce?

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Figure 16-6 Figure 16-6   -Refer to Figure 16-6. Which of the graphs shown would be consistent with a firm in a monopolistically competitive market that is doing its best but still losing money? A)  panel a B)  panel b C)  panel c D)  panel d -Refer to Figure 16-6. Which of the graphs shown would be consistent with a firm in a monopolistically competitive market that is doing its best but still losing money?


A) panel a
B) panel b
C) panel c
D) panel d

E) A) and C)
F) All of the above

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Scenario 16-6 Ike's Ice Cream has decided to open a new ice cream parlor in Mayville, MS. The market for ice cream parlors is monopolistically competitive. -Refer to Scenario 16-6. As a result of the new Ike's Ice Cream parlor, existing ice cream shops located in Mayville are likely to experience a


A) business-stealing externality, which harms producers.
B) business-stealing externality, which benefits producers.
C) product-variety externality, which harms consumers.
D) product-variety externality, which benefits consumers.

E) C) and D)
F) A) and B)

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Evidence from the market for eyeglasses suggests that advertising leads to


A) lower-quality products for consumers.
B) lower prices for consumers.
C) higher prices for consumers.
D) less concern on the part of consumers about price differences among similar goods.

E) A) and C)
F) B) and C)

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Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.) Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.)   -Refer to Scenario 16-3. What price should Peter charge to maximize his profits? -Refer to Scenario 16-3. What price should Peter charge to maximize his profits?

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Compared to other firms, firms that sell highly differentiated products likely incur significant costs associated with


A) advertising.
B) the product-variety externality.
C) intermediate materials.
D) taxes and regulation.

E) B) and D)
F) All of the above

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