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Table 16-4 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm. Table 16-4 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm.   -Refer to Table 16-4. If the government forces this firm to produce at its efficient output level, how much profit will this firm earn? A)  a $12 loss B)  a $13 profit C)  a $25 profit D)  a $32 profit -Refer to Table 16-4. If the government forces this firm to produce at its efficient output level, how much profit will this firm earn?


A) a $12 loss
B) a $13 profit
C) a $25 profit
D) a $32 profit

E) All of the above
F) None of the above

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A monopolistically competitive market is characterized by barriers to entry.

A) True
B) False

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Figure 16-9 The figure is drawn for a monopolistically-competitive firm. Figure 16-9 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-9. When the firm is maximizing its profit, the markup over marginal cost amounts to A)  $16.67. B)  $33.33. C)  $50.00. D)  $66.66. -Refer to Figure 16-9. When the firm is maximizing its profit, the markup over marginal cost amounts to


A) $16.67.
B) $33.33.
C) $50.00.
D) $66.66.

E) None of the above
F) B) and C)

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Figure 16-4 Figure 16-4   -Refer to Figure 16-4. The firm in this figure is monopolistically competitive. This firm A)  is operating in the long run. B)  is earning a short-run economic profit. C)  is incurring a short-run loss. D)  The answer cannot be determined from the information given. -Refer to Figure 16-4. The firm in this figure is monopolistically competitive. This firm


A) is operating in the long run.
B) is earning a short-run economic profit.
C) is incurring a short-run loss.
D) The answer cannot be determined from the information given.

E) All of the above
F) A) and B)

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Figure 16-14 Figure 16-14   -Refer to Figure 16-14. The difference between the price charged by the monopolistically competitive firm and the price that would be charged if this firm operated in a perfectly competitive market is represented by which line segment? -Refer to Figure 16-14. The difference between the price charged by the monopolistically competitive firm and the price that would be charged if this firm operated in a perfectly competitive market is represented by which line segment?

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The two types of imperfectly competitive markets are


A) markets with advertising and markets with price competition.
B) public goods and common resources.
C) oligopoly and monopoly.
D) monopolistic competition and oligopoly.

E) None of the above
F) A) and B)

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Suppose that monopolistically competitive firms in a certain market are experiencing losses. In the transition from this initial situation to a long-run equilibrium,


A) the number of firms in the market decreases.
B) each existing firm experiences a decrease in demand for its product.
C) each firm experiences an upward shift of its marginal cost and average total cost curves.
D) each existing firm's average total cost falls to bring economic profit back to zero.

E) None of the above
F) A) and B)

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Scenario 16-2 Suppose market demand for a product is given by the equation P = 20 - Q. For this market demand curve, marginal revenue is MR = 20 - 2Q. -Refer to Scenario 16-2. If the marginal cost of producing this good is 4, what quantity would a profit-maximizing monopolist produce?


A) Q = 2
B) Q = 4
C) Q = 6
D) Q = 8

E) A) and C)
F) B) and C)

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Table 16-5 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm. Table 16-5 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm.   -Refer to Table 16-5. How much profit will this firm earn at the monopolistically competitive price? A)  $0 B)  $5 C)  $12 D)  $16 -Refer to Table 16-5. How much profit will this firm earn at the monopolistically competitive price?


A) $0
B) $5
C) $12
D) $16

E) A) and B)
F) B) and D)

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The product-variety externality and the business-stealing externality are both spillover benefits of new firms entering a monopolistically competitive market.

A) True
B) False

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To be considered an oligopoly, the market must have a concentration ratio below 50%.

A) True
B) False

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If we observe a great deal of advertising of men's shaving products, we can infer that


A) the market for those products is perfectly competitive.
B) it costs firms very little to produce those products.
C) those products are highly differentiated.
D) firms are irrational in their decisions to advertise.

E) A) and D)
F) A) and C)

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Monopolistic competition is characterized by many buyers and sellers, product differentiation, and free entry.

A) True
B) False

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In the debate between the critics and defenders of advertising, what conclusion have policymakers come to regarding the effect of advertising on competition - advertising makes markets more competitive or less competitive?

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Which of the following conditions is characteristic of a monopolistically competitive firm in long-run equilibrium?


A) P > MR and P = MC
B) ATC = demand and MR = MC
C) P < MC and demand = ATC
D) P > ATC and demand > MR

E) All of the above
F) None of the above

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When a firm in a monopolistically competitive market earns zero economic profit, its product price must equal marginal cost.

A) True
B) False

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Figure 16-14 Figure 16-14   -Refer to Figure 16-14. The deadweight loss from production for this firm is represented by which of the following areas? A)  ABC B)  IJK C)  BHJ D)  BCIJ -Refer to Figure 16-14. The deadweight loss from production for this firm is represented by which of the following areas?


A) ABC
B) IJK
C) BHJ
D) BCIJ

E) B) and D)
F) None of the above

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In a monopolistically competitive market,


A) entry by new firms is impeded by barriers to entry; thus, the number of firms in the market is never ideal.
B) entry by new firms is impeded by barriers to entry, but the number of firms in the market is nevertheless always ideal.
C) free entry ensures that the number of firms in the market is ideal.
D) there may be too few or too many firms in the market, despite free entry.

E) B) and D)
F) A) and B)

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Considering perfect competition, monopolistic competition, and monopoly, which of the market structures can have positive profits in the short run?

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perfect competition ...

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In markets where restrictions on advertising have been used to curtail competition, the U.S. courts have generally


A) referred the matters of advertising restrictions to executive regulators.
B) enforced industry-wide agreements to restrict advertising.
C) been silent on the effect of explicit advertising restrictions.
D) overturned laws that prohibit advertising.

E) B) and C)
F) A) and D)

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