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Exam 6: Consumer Behavior

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Question 41

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Which of the following statements regarding social class is true?

A) A social class is a closed aggregate of people with similar social ranking.
B) The criteria used to group people into social classes do not vary from one culture to another.
C) A social class is an open aggregate of people with similar social ranking.
D) A social class is a ranking of people by other members of society into positions of social respect.
E) A social class is an open aggregate of people with different social rankings.

F) A) and E)
G) B) and D)

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Question 42

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The U.S.Army recruits soldiers based on the slogan,"An army of one," implying that people can reach their full personal potential in the U.S.Army.This is an appeal to what need according to Maslow's hierarchy of needs?

A) Safety
B) Esteem
C) Self-actualization
D) Physiological
E) Social

F) D) and E)
G) A) and C)

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Question 43

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The three major categories of influences on the consumer buying decision process are:

What can marketers do to reduce cognitive dissonance in a consumer who has just purchased an expensive product?

Use the following to answer the questions. Consumers use information from many sources when making purchasing decisions,including information from friends and family members.One of the most dissatisfying consumer experiences is with auto repair.Aware of this,Karla has asked several of her friends and family members where they have their cars repaired,since she has been experiencing a problem with her car starting when the weather is cold.Karla has heard that Skola's Auto Repair has reasonable prices,but it can be difficult to get an appointment.However,one of her friends,Steve,had a very poor experience with Skola's.Once he complained to them,they fixed the situation and now he prefers their auto shop over others. -Refer to Scenario 6.1.The change in Steve's behavior toward Skola's Auto Repair,caused by the company's response to his complaint,is a function of

In the consumer buying decision process,the information search stage

Learning associated with purchase behavior is not particularly affected by reinforcement.

Which of the following statements about how a consumer organizes inputs that reach awareness is most accurate?

Purchasers who intend to use or benefit from the purchased product and do not buy products for business purposes are called the

Luis likes shopping at Stein Mart,a discount department store,because he likes the prices,products,and services the store provides.His selection of this store as a regular stop when shopping is influenced by ____ motives.

When a product is a conspicuous one,reference-group influence is more likely to affect the brand decision.

Use the following to answer the questions. Consumers use information from many sources when making purchasing decisions,including information from friends and family members.One of the most dissatisfying consumer experiences is with auto repair.Aware of this,Karla has asked several of her friends and family members where they have their cars repaired,since she has been experiencing a problem with her car starting when the weather is cold.Karla has heard that Skola's Auto Repair has reasonable prices,but it can be difficult to get an appointment.However,one of her friends,Steve,had a very poor experience with Skola's.Once he complained to them,they fixed the situation and now he prefers their auto shop over others. -Refer to Scenario 6.1.The type of problem solving that consumers use to select an auto repair shop would normally be

Psychological influences that determine where a person purchases products on a regular basis are called

According to Coleman's social class categories,the social class that includes approximately 40 percent of the population,shops for bargains,and buys sports and recreational equipment is the

After doing considerable shopping,Eric has just decided what brand and type of athletic shoes to buy and where he's going to buy them.In what stage of the consumer buying decision process is Eric?

Psychological influences operate within individuals to determine,in part,their behavior as consumers.

Product availability plays a major role in the purchase stage.If the highest-ranked product is unavailable,the consumer will most likely purchase the brand ranked second.

An attitude is

Although marketers may attempt to influence what a consumer learns,their attempts are seldom fully successful.

Motives always operate at a conscious level.