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A monopolistically competitive firm has the following cost structure: A monopolistically competitive firm has the following cost structure:   The firm faces the following demand curve:   To maximize profit (or minimize losses) , the firm will produce A)  20 units. B)  30 units. C)  40 units. D)  50 units. The firm faces the following demand curve: A monopolistically competitive firm has the following cost structure:   The firm faces the following demand curve:   To maximize profit (or minimize losses) , the firm will produce A)  20 units. B)  30 units. C)  40 units. D)  50 units. To maximize profit (or minimize losses) , the firm will produce


A) 20 units.
B) 30 units.
C) 40 units.
D) 50 units.

E) None of the above
F) A) and D)

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A business-stealing externality is


A) an externality that is likely to be punished under antitrust laws.
B) the negative externality that occurs when one firm attempts to duplicate exactly the product of a different firm.
C) an externality that is considered to be an explicit cost of business in monopolistically competitive markets.
D) the negative externality associated with entry of new firms in a monopolistically competitive market.

E) C) and D)
F) All of the above

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Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.) Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.)    -Refer to Scenario 16-3. What is the maximum amount of profit that Peter can earn per day? -Refer to Scenario 16-3. What is the maximum amount of profit that Peter can earn per day?

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The relationship between advertising and product differentiation is


A) positive; the more differentiated the product, the more a firm is likely to spend on advertising.
B) negative; the more differentiated the product, the less a firm is likely to spend on advertising.
C) zero; there is no relationship between product differentiation and advertising.
D) irrelevant; firms with differentiated products do not need to advertise.

E) None of the above
F) A) and C)

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Discuss how brand names may enhance the efficiency of markets in a less developed country.

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Recognizable brand names signal quality ...

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Figure 16-11 Figure 16-11   -Refer to Figure 16-11. If this firm profit-maximizes, what price will it charge? -Refer to Figure 16-11. If this firm profit-maximizes, what price will it charge?

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Scenario 16-9 Dean goes to the grocery store to buy chips and soda for a party. He purchases brand name products even though generic versions are available at lower prices. His friend John says he was irrational to spend more for a nearly identical product. His friend Martina agreed with Dean's decision to spend more for the brand name products. -Refer to Scenario 16-9. Which friend is a critic of brand names?

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The claim that advertising reduces the elasticity of demand is likely to be made by a defender of advertising.

A) True
B) False

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Figure 16-14 Figure 16-14   -Refer to Figure 16-14. The deadweight loss from production for this firm is represented by which of the following areas? A)  ABC B)  IJK C)  BHJ D)  BCIJ -Refer to Figure 16-14. The deadweight loss from production for this firm is represented by which of the following areas?


A) ABC
B) IJK
C) BHJ
D) BCIJ

E) A) and D)
F) A) and C)

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Monopolistic competition is the only market structure that features many sellers.

A) True
B) False

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Figure 16-14 Figure 16-14   -Refer to Figure 16-14. The deadweight loss from production for this firm is represented by which of the following areas? A)  ABC B)  IJK C)  BHJ D)  BCIJ -Refer to Figure 16-14. The deadweight loss from production for this firm is represented by which of the following areas?


A) ABC
B) IJK
C) BHJ
D) BCIJ

E) All of the above
F) C) and D)

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Figure 16-14 Figure 16-14   -Refer to Figure 16-14. Use the letters to identify the deadweight loss from this firm producing at its profit- maximizing level of output. -Refer to Figure 16-14. Use the letters to identify the deadweight loss from this firm producing at its profit- maximizing level of output.

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In which of the following market structures can firms earn economic profits in the long run?


A) perfect competition
B) monopolistic competition
C) monopoly
D) Both b and c are correct.

E) C) and D)
F) All of the above

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Figure 16-5 Figure 16-5   -Refer to Figure 16-5. Which of the graphs depicts a short-run equilibrium that will encourage the entry of other firms into a monopolistically competitive industry? A)  panel a B)  panel b C)  panel c D)  panel d -Refer to Figure 16-5. Which of the graphs depicts a short-run equilibrium that will encourage the entry of other firms into a monopolistically competitive industry?


A) panel a
B) panel b
C) panel c
D) panel d

E) A) and B)
F) A) and C)

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A profit-maximizing firm in a monopolistically competitive market charges a price equal to marginal cost.

A) True
B) False

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Consider a monopolistically competitive firm in a market in long-run equilibrium. This firm is likely earning


A) a positive economic profit since it is charging a price above marginal cost.
B) no economic profit since it is charging a price equal to its marginal cost.
C) a positive economic profit since it is charging a price above its average total cost.
D) no economic profit since it is charging a price equal to it average total cost.

E) B) and C)
F) B) and D)

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Table 16-4 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm. Table 16-4 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm.    -Refer to Table 16-4. Which of the following is likely to happen in the long run in this market? A)  The market is currently in a long-run equilibrium. B)  The market price is likely to rise. C)  Firms are likely to enter the market since firms are earning a positive economic profit. D)  Firms are likely to leave the market since firms are earning a negative economic profit. -Refer to Table 16-4. Which of the following is likely to happen in the long run in this market?


A) The market is currently in a long-run equilibrium.
B) The market price is likely to rise.
C) Firms are likely to enter the market since firms are earning a positive economic profit.
D) Firms are likely to leave the market since firms are earning a negative economic profit.

E) B) and D)
F) None of the above

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Economists defend brand names as useful to consumers because brand names


A) provide consumers with information about quality when quality cannot easily be judged in advance of purchase.
B) give firms a financial incentive to maintain the high quality associated with their brand name.
C) convince consumers to spend more for products nearly identical to generic versions.
D) Both a and b are correct.

E) A) and C)
F) B) and C)

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Table 16-4 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm. Table 16-4 This table shows the demand schedule, marginal cost, and average total cost for a monopolistically competitive firm.    -Refer to Table 16-4. What is this firm's profit­maximizing level of output? A)  0 units of output B)  3 units of output C)  4 units of output D)  5 units of output -Refer to Table 16-4. What is this firm's profit­maximizing level of output?


A) 0 units of output
B) 3 units of output
C) 4 units of output
D) 5 units of output

E) B) and D)
F) B) and C)

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Professional organizations (for example, the American Medical Association and the American Bar Association) have been active advocates for regulation to restrict the right of professionals to advertise. Describe what economic incentives might exist for existing professionals to restrict advertising.

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If advertising increases information abo...

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