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A monopolistically competitive firm chooses the quantity to produce where


A) price equals marginal cost.
B) demand equals marginal cost.
C) marginal revenue equals marginal cost.
D) Both a and c are correct.

E) B) and C)
F) B) and D)

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Scenario 16-5 McDonald's restaurants has recently announced intentions to open a new restaurant in Smalltown, Indiana. Assume that the fast-food restaurant market in Smalltown is characterized by monopolistic competition. -Refer to Scenario 16-5. As a result of the new McDonald's, existing fast food restaurants in Smalltown are likely to


A) suffer from a product-variety externality.
B) suffer from a business-stealing externality.
C) increase their production to achieve the efficient scale.
D) Both b and c are correct.

E) B) and C)
F) A) and D)

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The debate over the efficiency of markets in which products with brand names are sold


A) is framed by the role of regulation in advertising.
B) is likely to be resolved by reference to anecdotal evidence.
C) hinges on whether consumers are rational in their choices.
D) hinges on the effectiveness of advertising that identifies price differences.

E) A) and B)
F) A) and C)

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The commercial jetliner industry consisting of Boeing and Airbus would best be described as a (an)


A) perfectly competitive market.
B) monopolistically competitive market.
C) oligopoly.
D) monopoly.

E) B) and C)
F) A) and D)

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A downward-sloping demand curve


A) is a feature of all monopolistically competitive firms.
B) means that the firm in question will never experience a zero profit.
C) causes marginal revenue to exceed price.
D) prohibits firms from earning positive economic profits in the long run.

E) A) and B)
F) A) and C)

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Which of the following correctly lists the products in order from most advertised to least advertised?


A) soft drinks, breakfast cereals, dog food
B) corn, dog food, communication satellites
C) dog food, communication satellites, corn
D) wheat, corn, crude oil

E) B) and C)
F) All of the above

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In the long run, monopolistically competitive firms produce where demand equals marginal cost.

A) True
B) False

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The government may not be able to improve the inefficiencies of a monopolistically competitive market.

A) True
B) False

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Defenders of advertising argue that it is not rational for profit-maximizing firms to spend money on advertising for products that have


A) superior quality.
B) inferior or mediocre quality.
C) low prices.
D) limited availability.

E) C) and D)
F) None of the above

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Figure 16-11 Figure 16-11   -Refer to Figure 16-11. How much consumer surplus will be derived from the purchase of this product at the monopolistically competitive price? A)  $250. B)  $500 C)  $562.50. D)  $1250. -Refer to Figure 16-11. How much consumer surplus will be derived from the purchase of this product at the monopolistically competitive price?


A) $250.
B) $500
C) $562.50.
D) $1250.

E) C) and D)
F) B) and C)

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Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry. Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry.    -Refer to Table 16-2. What is the concentration ratio for Industry J? A)  about 14% B)  about 48% C)  about 74% D)  about 80% -Refer to Table 16-2. What is the concentration ratio for Industry J?


A) about 14%
B) about 48%
C) about 74%
D) about 80%

E) All of the above
F) None of the above

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If we observe a great deal more advertising for Mucinex, an over-the-counter drug, than for a Grainger drill press, we can infer that


A) more money is spent on Mucinex than on Grainger drill presses.
B) the market for Mucinex is more highly differentiated than the market for Grainger drill presses.
C) Grainger has lower costs of production than Mucinex.
D) Mucinex operates in an oligopoly, while Grainger operates in a monopolistically competitive market.

E) None of the above
F) All of the above

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If advertising reduces a consumer's price sensitivity between identical goods, it is likely to


A) increase the elasticity of demand for differentiated products.
B) enhance competition and encourage more product diversity.
C) reduce competition and reduce social welfare.
D) encourage the consumption of all homogenous goods.

E) None of the above
F) A) and C)

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Figure 16-12 Figure 16-12   -Refer to Figure 16-12. If this firm minimized cost, how much output will it produce? -Refer to Figure 16-12. If this firm minimized cost, how much output will it produce?

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The breakfast cereal industry, with its concentration ratio of 80%, would best be described as a(n)


A) perfectly competitive market.
B) monopolistically competitive market.
C) oligopoly.
D) monopoly.

E) B) and D)
F) A) and D)

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A new Mexican restaurant opens in the city of Manchester. The other restaurant owners are not happy about this new restaurant because they are experiencing what externality?

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business-s...

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Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry. Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry.    -Refer to Table 16-2. Which industry has the lowest concentration ratio? A)  Industry J B)  Industry K C)  Industry L D)  Industry M -Refer to Table 16-2. Which industry has the lowest concentration ratio?


A) Industry J
B) Industry K
C) Industry L
D) Industry M

E) B) and C)
F) A) and D)

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A new Mexican restaurant opens in the city of Manchester. The residents are happy about this new restaurant because they are experiencing what externality?

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product-va...

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One characteristic of an oligopoly market structure is:


A) firms in the industry are typically characterized by very diverse product lines.
B) firms in the industry have some degree of market power.
C) products typically sell at a price equal to their marginal cost of production.
D) the actions of one seller have no impact on the profitability of other sellers.

E) All of the above
F) B) and C)

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When a new firm considers entering a market, it takes into account only the profit it would make. What are the two external effects that occur in the market that the firm does not consider?

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product-variety exte...

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