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Exam 6: Consumer Decision Making

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Question 1

True/False

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Need recognition cannot be triggered when a consumer is exposed to an external stimulus.

A) True
B) False

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Question 2

Multiple Choice

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By sending postpurchase letters and giving guarantees on products, marketing managers can help reduce _____.

A) cognitive dissonance
B) internal stimuli
C) selective exposure
D) the want-got gap

E) A) and B)
F) B) and C)

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Question 3

Multiple Choice

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Which of the following statements is true of nonmarketing-controlled information sources?

Melina considers herself a fashionista and would like to be perceived as more fashion oriented than her friends and family. Her family and friends, however, feel she dresses just like them. In this case, the perception of Melina's friends and family contradicts Melina's _____.

The Internet has always been the domain of the blue-collar workers and homemakers.

The value of a product can mean an enduring belief shared by a society that a specific mode of conduct is personally or socially preferable to another mode of conduct.

In the consumer decision making process, _____ extends customer interactions to new sources of value, such as related products or partnered businesses.

Unlike high-involvement products, low-involvement goods and services are generally associated with routine response behavior.

Ramelson Inc., a footwear and apparel company, features photographs of celebrities wearing Ramelson clothes and shoes. The company launched a commercial for its new line of football shoes. This commercial featured famous football stars as it believes that celebrities can influence customers' buying decisions. In this case, the football stars served as _____.

How do psychological factors affect consumer buying decisions?

Rapid changes in digital technology have hampered the consumers' decision making process due to an increasing overload of information.

_____ refers to how an individual actually perceives himself or herself.

Ryan and Ben are best friends. Ryan regularly runs marathons and is a member of the Marathon Runners Club at his university. Ben also wants to join the club, but he is not a very strong runner. Ben decides to start running every day so that he can participate in marathons and become a member of the club. Given this information, the Marathon Runners Club can be categorized as a(n) _____.

To increase the sales of low-involvement products, marketing managers can:

Marketers often try to create opinion leaders as it is rare to find an opinion leader who spans multiple diverse domains.

Careers often create a _____ for single parents.

According to Maslow's hierarchy of needs, the most basic human needs are _____.

The _____ is an orderly series of stages in which consumers' attitudes and behavioral tendencies evolve through maturity, experience, and changing income and status.

In the context of the purchase process of a family, _____ are members who suggest or plant the seed for the purchase process.

Perception is the process that creates changes in behavior through experience and practice.