Question 1

What is brand cannibalization? Why is it dangerous to the retailer?

Accepted Answer

Answers will vary.Brand cannibalization ...

Question 2

Floor stock refers to the inventory held in reserve for potential future sale in a retailer's storeroom or stockroom.

Accepted Answer

A) True 
 B)False

Question 3

_____ represents all the activities directly related to the sale of goods and services to the ultimate consumer for personal,nonbusiness use.

Accepted Answer

A)  ​Product development
B)  Production​
C)  Retailing​
D)  Manufacturing​E) A) and B)
F) A) and C)

Question 4

Which of the following is true of click-and-collect?

Accepted Answer

A)  ​It requires representatives to sell products door-to-door, in offices, or at in-home sales parties.
B)  It employs outbound and inbound telephone contacts to sell directly to customers.​
C)  It enables consumers to make their purchases online and pick up their orders from physical stores.​
D)  It allows customers to shop over the Internet and have items delivered directly to their door.​E) B) and C)
F) None of the above

Question 5

A category killer is a channel intermediary that sells mainly to consumers.

Accepted Answer

A) True 
 B)False

Question 6

Service quality is a priority in service industries because service industries are customer oriented.

Accepted Answer

A) True 
 B)False

Question 7

Henry operates an outlet of Moonlight Café,a world renowned fast-food restaurant,in his locality.He started the restaurant after getting a license from the owners of Moonlight Café and by regularly paying them a fee for the right to use their brand name,products,and methods of operation.Henry most likely operates a(n) _____.

Accepted Answer

A)  ​independent retail store
B)  warehouse club
C)  chain store
D)  ​franchiseE) A) and B)
F) B) and C)

Question 8

A difference between supermarkets and convenience stores is that unlike supermarkets,convenience stores:

Accepted Answer

A)  ​charge lower prices.
B)  carry a much more limited line of high-turnover convenience goods.​
C)  enable customers to shop without visiting a physical store location.​
D)  offer no service to customers.​E) A) and C)
F) A) and B)

Question 9

In the context of retail operations models,unlike off-price retailers,specialty shops:

Accepted Answer

A)  ​adopt an operating model that implies low prices for customers.
B)  focus on lean inventory management.​
C)  can accommodate a broader range of customer demands.​
D)  de-emphasize customer service and product selection.​E) B) and C)
F) A) and D)

Question 10

Which of the following is true of retail channel omnification?

Accepted Answer

A)  ​It creates separate distribution systems for different distribution channels.
B)  It makes each distribution channel accountable for its own dedicated inventory.​
C)  It involves treating each distribution channel as an entirely different business.​
D)  It combines different distribution channels into a single, unified system for saving costs.​E) A) and B)
F) A) and C)

Question 11

Asif,a member of a local baseball team,broke his bat during a practice match.With the final match scheduled for the next day,Asif urgently required a new bat.Therefore,he placed an order on Duke.com,an online portal for sports goods,and he dropped in at its nearest physical store to pick up his order.This is an example of the use of _____.

Accepted Answer

A)  ​microtargeting
B)  click-and-collect​
C)  telemarketing​
D)  e-tailing​E) A) and D)
F) C) and D)

Question 12

Delta Graphics Inc.,a company specializing in publishing educational books,recruits and trains college students to sell its products door-to-door.Which of the following forms of nonstore retailing is illustrated in the scenario?

Accepted Answer

A)  ​Direct retailing
B)  Telemarketing​
C)  Automatic vending​
D)  E-tailing​E) A) and D)
F) C) and D)

Question 13

Lily's Apparel,a renowned apparel store,focuses on Gen Y customers and provides them with a customized clothing experience.The store helps the customers to design clothes that appeal to their individual style.Lily's Apparel has defined its target market by _____.

Accepted Answer

A)  ​religion
B)  educational qualifications​
C)  geographic boundaries​
D)  psychographic characteristics​E) B) and D)
F) B) and C)

Question 14

Zeta Inc.,a multinational retail corporation,uses a device that notifies the respective store managers whenever a customer is near their store.It also helps them to map customer foot traffic data.This is an example of _____.

Accepted Answer

A)  ​cloud computing
B)  beacons​
C)  shopper marketing​
D)  click-and-connect​E) All of the above
F) A) and B)

Question 15

Which of the following is an advantage of retail channel omnification?

Accepted Answer

A)  ​It allows customers to order products online and pick their orders from stores.
B)  It benefits customers as they can shop from the comfort of their homes.​
C)  It enables retailers to offer competitive prices across their various outlets.​
D)  It benefits retailers as customers must enter their stores in order to claim their purchases.​E) B) and C)
F) A) and C)

Question 16

Specialty stores compete on the basis of low prices,high turnover,and high volume.

Accepted Answer

A) True 
 B)False

Question 17

Choosing the right distribution channel for a service would:

Accepted Answer

A)  ​decrease the time the service is made available.
B)  vary service quality across different geographic regions.​
C)  increase the costs of providing the service.​
D)  add to customer convenience.​E) A) and D)
F) B) and D)

Question 18

Establishing channel-wide network coherence is a key factor in maintaining the quality of service.

Accepted Answer

A) True 
 B)False

Question 19

Daisy's is a self-service retail store.Its various departments offer one-stop shopping for groceries,drugs,apparel,florists,and banking centers.Daisy's is an example of a _____.

Accepted Answer

A)  ​supermarket
B)  category killer​
C)  warehouse club​
D)  factory outlet​E) All of the above
F) A) and D)

Question 20

_____ is an emerging trend that employs market data to best serve customers as they prepare to make a purchase.

Accepted Answer

A)  ​Retail channel omnification
B)  Click-and-collect​
C)  Shopper marketing​
D)  Cloud computing​E) A) and B)
F) None of the above

Exam 14: Retailing

Which of the following is an advantage of retail channel omnification?

Correct Answer
verified

Floor stock refers to the inventory held in reserve for potential future sale in a retailer's storeroom or stockroom.

Correct Answer
verified

Delta Graphics Inc.,a company specializing in publishing educational books,recruits and trains college students to sell its products door-to-door.Which of the following forms of nonstore retailing is illustrated in the scenario?

Correct Answer
verified

Which of the following is true of click-and-collect?

Correct Answer
verified

_____ represents all the activities directly related to the sale of goods and services to the ultimate consumer for personal,nonbusiness use.

Correct Answer
verified

Zeta Inc.,a multinational retail corporation,uses a device that notifies the respective store managers whenever a customer is near their store.It also helps them to map customer foot traffic data.This is an example of _____.

Correct Answer
verified

Choosing the right distribution channel for a service would:

Correct Answer
verified

Establishing channel-wide network coherence is a key factor in maintaining the quality of service.

Correct Answer
verified

Daisy's is a self-service retail store.Its various departments offer one-stop shopping for groceries,drugs,apparel,florists,and banking centers.Daisy's is an example of a _____.

Correct Answer
verified

Correct Answer
verified

In the context of retail operations models,unlike off-price retailers,specialty shops:

Correct Answer
verified

What is brand cannibalization? Why is it dangerous to the retailer?

Correct Answer
verified
Answers will vary.Brand cannibalization ...
View Answer

Which of the following is true of retail channel omnification?

Correct Answer
verified

Correct Answer
verified

A category killer is a channel intermediary that sells mainly to consumers.

Correct Answer
verified

Specialty stores compete on the basis of low prices,high turnover,and high volume.

Correct Answer
verified

Service quality is a priority in service industries because service industries are customer oriented.

Correct Answer
verified

_____ is an emerging trend that employs market data to best serve customers as they prepare to make a purchase.

Correct Answer
verified

Lily's Apparel,a renowned apparel store,focuses on Gen Y customers and provides them with a customized clothing experience.The store helps the customers to design clothes that appeal to their individual style.Lily's Apparel has defined its target market by _____.

Correct Answer
verified

A difference between supermarkets and convenience stores is that unlike supermarkets,convenience stores:

Correct Answer
verified

Exam 14: Retailing

Which of the following is an advantage of retail channel omnification?

Correct AnswerverifiedShow Answer

Floor stock refers to the inventory held in reserve for potential future sale in a retailer's storeroom or stockroom.

Correct AnswerverifiedShow Answer

Delta Graphics Inc.,a company specializing in publishing educational books,recruits and trains college students to sell its products door-to-door.Which of the following forms of nonstore retailing is illustrated in the scenario?

Correct AnswerverifiedShow Answer

Which of the following is true of click-and-collect?

Correct AnswerverifiedShow Answer

_____ represents all the activities directly related to the sale of goods and services to the ultimate consumer for personal,nonbusiness use.

Correct AnswerverifiedShow Answer

Zeta Inc.,a multinational retail corporation,uses a device that notifies the respective store managers whenever a customer is near their store.It also helps them to map customer foot traffic data.This is an example of _____.

Correct AnswerverifiedShow Answer

Choosing the right distribution channel for a service would:

Correct AnswerverifiedShow Answer

Establishing channel-wide network coherence is a key factor in maintaining the quality of service.

Correct AnswerverifiedShow Answer

Daisy's is a self-service retail store.Its various departments offer one-stop shopping for groceries,drugs,apparel,florists,and banking centers.Daisy's is an example of a _____.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In the context of retail operations models,unlike off-price retailers,specialty shops:

Correct AnswerverifiedShow Answer

What is brand cannibalization? Why is it dangerous to the retailer?

Correct AnswerverifiedAnswers will vary.Brand cannibalization ...View AnswerShow Answer

Which of the following is true of retail channel omnification?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A category killer is a channel intermediary that sells mainly to consumers.

Correct AnswerverifiedShow Answer

Specialty stores compete on the basis of low prices,high turnover,and high volume.

Correct AnswerverifiedShow Answer

Service quality is a priority in service industries because service industries are customer oriented.

Correct AnswerverifiedShow Answer

_____ is an emerging trend that employs market data to best serve customers as they prepare to make a purchase.

Correct AnswerverifiedShow Answer

Lily's Apparel,a renowned apparel store,focuses on Gen Y customers and provides them with a customized clothing experience.The store helps the customers to design clothes that appeal to their individual style.Lily's Apparel has defined its target market by _____.

Correct AnswerverifiedShow Answer

A difference between supermarkets and convenience stores is that unlike supermarkets,convenience stores:

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified
Answers will vary.Brand cannibalization ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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