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Exam 10: Product Concepts

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Question 31

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Reducing a product's quality:

A) ​provides new opportunities for market segmentation.
B) lets a firm's manufacturer lower the price.
C) results in increased brand loyalty or new opportunities for market segmentation.
D) ​helps firms cater to the upper classes effectively.

E) A) and B)
F) A) and C)

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Question 32

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Which of the following statements is true of an unsought product?

A) ​Marketers of unsought products often use selective, status-conscious advertising to maintain the product's exclusive image.
B) Consumers buy unsought products regularly, usually without much planning, and at inexpensive prices.
C) New products are categorized as unsought products until advertising and distribution increase consumer awareness of them.
D) ​Consumers usually buy an unsought product only after comparing several brands or stores on style, practicality, price, and lifestyle compatibility.

E) A) and D)
F) A) and B)

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Question 33

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Zingz is a soft drink that is widely distributed across cities.It is available at gas stations,department stores,and vending machines.Consumers buy the soft drink without much thought or effort.Zingz is an example of a _____.

The key distinction between the consumer products and business products is their intended use.

A service mark is the exclusive right to use a brand or part of a brand.

Remnants Perfumes is a high-end,exotic women's fragrance.The manufacturers of Remnants Perfumes want to establish it as a specialty product.In this case,which of the following will be an objective of the manufacturers of Remnants Perfumes?

Gypsy Foods Inc.is a multinational food and beverage company.Its labels are colorful and project the words 'new' and 'improved' along the product's name.The packages do not provide details about the product's ingredients.In this case,Gypsy Foods is using _____.

Scanning universal product codes (UPCs)consumes time required for preparing records of customer purchases.

Yater's Inc.is a food and beverage company based in America.The company decides to market and sell its products in all European countries under the same brand name.In this scenario,Yater's Inc.decides to use the _____.

Each product item in the product mix may require a separate marketing strategy.