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Scenario 15-8 Mega Media Cable TV is able to purchase an exclusive right to sell a premium sports channel in its market area. Let's assume that Mega Media pays $100,000 a year for the exclusive marketing rights to the sports channel. Since Mega Media has already installed cable to all of the homes in its market area, the marginal cost of delivering the sports channel to subscribers is zero. The manager of Mega Media needs to know what price to charge for the sports channel service to maximize her profit. Before setting price, she hires an economist to estimate demand for the sports channel. The economist discovers that there are two types of subscribers who value premium sporting channels. First are the 3,000 die-hard sports fans who will pay as much as $150 a year for the new channel. Second, the premium sports channel will appeal to 20,000 occasional sports viewers who will pay as much as $25 a year for a subscription to it. -Refer to Scenario 15-8.How much profit will Mega Media Cable TV earn if it sets the price at $150?


A) $350,000
B) $450,000
C) $475,000
D) $575,000

E) A) and B)
F) All of the above

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One problem with regulating a monopolist on the basis of cost is that


A) by focusing on costs, the regulators ignore profits.
B) it does not provide an incentive for the monopolist to reduce its cost.
C) a monopolist's costs, by definition, are higher than costs of perfectly competitive firms.
D) a monopolist is still able to generate excessive economic profits.

E) A) and D)
F) B) and C)

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Scenario 15-7 Black Box Cable TV is able to purchase an exclusive right to sell a premium movie channel (PMC) in its market area. Let's assume that Black Box Cable pays $150,000 a year for the exclusive marketing rights to PMC. Since Black Box has already installed cable to all of the homes in its market area, the marginal cost of delivering PMC to subscribers is zero. The manager of Black Box needs to know what price to charge for the PMC service to maximize her profit. Before setting price, she hires an economist to estimate demand for the PMC service. The economist discovers that there are two types of subscribers who value premium movie channels. First are the 4,000 die-hard TV viewers who will pay as much as $150 a year for the new PMC premium channel. Second, the PMC channel will appeal to 20,000 occasional TV viewers who will pay as much as $20 a year for a subscription to PMC. -Refer to Scenario 15-7.If Black Box Cable TV is unable to price discriminate,what price will it choose to maximize its profit,and what is the amount of the profit?


A) price = $20; profit = $400,000
B) price = $20; profit = $330,000
C) price = $150; profit = $450,000
D) price = $150; profit = $600,000

E) C) and D)
F) None of the above

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Because a monopolist is the sole producer in its market,it can necessarily alter the price of its good (i) without affecting the quantity sold. (ii) without affecting its average total cost. (iii) by adjusting the quantity it supplies to the market.


A) (ii) only
B) (iii) only
C) (i) and (ii) only
D) (ii) and (iii) only

E) None of the above
F) B) and D)

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The monopolist's profit-maximizing quantity of output is determined by the intersection of which of the following two curves?


A) marginal cost and demand
B) marginal cost and marginal revenue
C) average total cost and marginal revenue
D) average variable cost and average revenue

E) B) and C)
F) All of the above

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Table 15-10 The monopolist faces the following demand curve: Table 15-10 The monopolist faces the following demand curve:    -Refer to Table 15-10.If the monopolist has total fixed costs of $40 and a constant marginal cost of $5,what is the profit-maximizing level of output? A)  7 units B)  16 units C)  23 units D)  31 units -Refer to Table 15-10.If the monopolist has total fixed costs of $40 and a constant marginal cost of $5,what is the profit-maximizing level of output?


A) 7 units
B) 16 units
C) 23 units
D) 31 units

E) B) and C)
F) A) and B)

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In the majority of cases where there is a natural monopoly in the United States,the government usually deals with the problem


A) by splitting the natural monopoly into smaller companies.
B) through regulation.
C) by turning the natural monopoly into a public enterprise.
D) by doing nothing.

E) A) and B)
F) A) and C)

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Most markets are not monopolies in the real world because


A) firms usually face downward-sloping demand curves.
B) supply curves slope upward.
C) firms usually equate price with marginal cost.
D) there are reasonable substitutes for most goods.

E) C) and D)
F) B) and D)

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Patents,copyrights,and trademarks


A) are examples of government-created monopolies.
B) are examples of barriers to entry.
C) allow their owners to charge higher prices.
D) All of the above are correct.

E) None of the above
F) B) and C)

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The fundamental cause of monopolies is barriers to entry.

A) True
B) False

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The deadweight loss associated with a monopoly occurs because the monopolist


A) maximizes profits.
B) produces an output level less than the socially optimal level.
C) produces an output level greater than the socially optimal level.
D) equates marginal revenue with marginal cost.

E) All of the above
F) B) and D)

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Which of the following statements is (are) true of a monopoly? (i) A monopoly has the ability to set the price of its product at whatever level it desires. (ii) A monopoly's total revenue will always increase when it increases the price of its product. (iii) A monopoly can earn unlimited profits.


A) (i) only
B) (ii) only
C) (i) and (ii) only
D) (ii) and (iii) only

E) None of the above
F) B) and C)

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A monopolist produces where P = MC = MR.

A) True
B) False

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With perfect price discrimination the monopoly


A) eliminates all price discrimination by charging each customer the same price.
B) charges each customer an amount equal to the monopolist's marginal cost of production.
C) eliminates deadweight loss.
D) eliminates profits and increases consumer surplus.

E) B) and C)
F) All of the above

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Table 15-12 The following table provides information on the price, quantity, and average total cost for a monopoly. Table 15-12 The following table provides information on the price, quantity, and average total cost for a monopoly.    -Refer to Table 15-12.In order to maximize profits,the firm should produce A)  4 units of output. B)  8 units of output. C)  12 units of output. D)  16 units of output. -Refer to Table 15-12.In order to maximize profits,the firm should produce


A) 4 units of output.
B) 8 units of output.
C) 12 units of output.
D) 16 units of output.

E) C) and D)
F) A) and C)

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Authors are allowed to be monopolists in the sale of their books in order to


A) encourage authors to write more and better books.
B) correct for the negative externalities that the Internet and television impose.
C) satisfy literary advocacy groups that exercise their lobbying power.
D) promote a society in which people think for themselves and learn from whichever books they please.

E) A) and B)
F) None of the above

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Scenario 15-3 A monopoly firm maximizes its profit by producing Q = 500 units of output. At that level of output, its marginal revenue is $30, its average revenue is $60, and its average total cost is $34. -Refer to Scenario 15-3.The firm's profit-maximizing price is


A) $30.
B) between $30 and $34.
C) between $34 and $60.
D) $60.

E) C) and D)
F) None of the above

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The deadweight loss for a monopolist equals one-half of its profits for any given level of output.

A) True
B) False

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Table 15-7 Sally owns the only shoe store in town. She has the following cost and revenue information. Table 15-7 Sally owns the only shoe store in town. She has the following cost and revenue information.    -Refer to Table 15-7.What is the total revenue from selling 8 pairs of shoes? A)  $90 B)  $695 C)  $720 D)  $800 -Refer to Table 15-7.What is the total revenue from selling 8 pairs of shoes?


A) $90
B) $695
C) $720
D) $800

E) None of the above
F) A) and D)

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Scenario 15-4 Suppose a monopolist has a demand curve that can be expressed as P=90-Q. The monopolist's marginal revenue curve can be expressed as MR=90-2Q. The monopolist has constant marginal costs and average total costs of $10. -Refer to Scenario 15-4.The profit-maximizing monopolist will earn profits of


A) $6,400.
B) $3,200.
C) $1,600.
D) $800.

E) None of the above
F) A) and B)

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