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Exam 7: Developing and Managing Offerings

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Question 21

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Marketing efforts associated with skimming price strategies include:

A) placing the product in a limited number of distribution outlets.
B) providing potential customers with coupons.
C) advertising to mass markets.
D) providing special incentives to increase product awareness.
E) providing samples of the product to consumers.

F) D) and E)
G) A) and D)

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Question 22

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In B2B markets,customers are typically a large source of new product ideas.

A) True
B) False

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Question 23

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_____ not only tests whether the offering works as advertised,but it also tests the offering's delivery mechanisms,service processes,and other aspects of marketing the product.

_____ refers to the degree to which an organization can actually make and service an offering.

The introduction stage is the first stage of the product life cycle after a product is _____.

New offering ideas can come from _____,_____,_____,and _____.

The growth stage is characterized by decreasing sales,less competitors,and low profits.

The stage in the product life cycle when the demand and sales first increase is known as the growth stage.

What strategies do marketers implement in the decline stage of the product life cycle?

TLC refers to the stages that a product may go through over time.

A price skimming strategy is often used for products such as cereals.

The price of the product itself typically goes down during the growth stage.

The stage in the product life cycle which attracts competitors who enter the market very quickly is known as the _____ stage.

The stage in the product life cycle when a successful product first becomes profitable is known as the _____ stage.

A company that makes an offering available to certain markets first and then other markets later,is employing a _____ strategy.

The stage in the product life cycle when sales growth of the product is slow is known as the _____ stage.

Identify tools that marketers use in the idea screening stage of new product development.

_____ feasibility affects _____ feasibility.

A firm considers the product's manufacturing process during which stage of the product development process?

Milestones utilized by companies to evaluate product performance are typically the same within an industry.