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Consider monopoly, monopolistic competition, and perfect competition. In which of these three market structures does a profit-maximizing firm charge a price that exceeds marginal cost?


A) monopoly only
B) monopoly and monopolistic competition only
C) monopoly, monopolistic competition, and perfect competition
D) The answer cannot be determined without knowing whether the market is in the long run or short run.

E) B) and C)
F) A) and D)

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When advertising is used to relay information about price, each firm is able to enhance market power.

A) True
B) False

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​An empirical study compared the price of eyeglasses in states that restricted advertising by optometrists with those that did not.The study revealed: ​


A) ​That the average price of eyeglasses in states where advertising was restricted was higher than the average price in states were advertising was not restricted
B) ​That the average price of eyeglasses in states where advertising was not restricted was higher than the average price in states where advertising was restricted
C) ​That the average price of eyeglasses did not differ between states where advertising was restricted and those in which advertising was not restricted
D) ​That the greater the level of advertising, the higher the average price of eyeglasses

E) A) and D)
F) B) and C)

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Figure 16-13 Figure 16-13   -Refer to Figure 16-13. Use the letters to identify the area of profit for this firm. -Refer to Figure 16-13. Use the letters to identify the area of profit for this firm.

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In a monopolistically competitive market,


A) strategic interactions among the firms are very important.
B) the threat of entry by new firms is not an important consideration.
C) the attainment of a Nash equilibrium is an important objective.
D) firms may enter even though they will earn zero economic profit in the long run.

E) A) and D)
F) C) and D)

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Which market structure(s) include(s) many firms with differentiated products who can enter and exit the market freely?

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monopolist...

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The fact that monopolistically competitive firms charge a price that exceeds marginal cost is responsible for the


A) business-stealing externality that is observed in monopolistically competitive markets.
B) product-variety externality that is observed in monopolistically competitive markets.
C) inefficiencies of the long-term losses earned by monopolistically competitive firms.
D) persistence of positive profits into the long run for monopolistically competitive firms.

E) A) and B)
F) A) and C)

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When a market is monopolistically competitive, the typical firm in the market can earn


A) losses in the short run and profits in the long run.
B) profits in the short run and the long run.
C) losses in the short run and zero profit in the long run.
D) zero profit in the short run and losses in the long run.

E) All of the above
F) C) and D)

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Monopolistically competitive firms have excess capacity. To maximize profits, firms will


A) increase their output to lower their average total cost of production and eliminate the excess capacity.
B) produce where price equals marginal cost to eliminate the excess capacity.
C) produce where average revenue equals marginal cost to eliminate the excess capacity.
D) maintain the excess capacity.

E) None of the above
F) A) and D)

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A firm has the following cost structure: A firm has the following cost structure:   If this firm is in a typical perfectly competitive market, in the long run it will likely produce A) 8 or fewer units of output. B) 10 units of output. C) more than 10 units of output. D) None of the above are necessarily correct because there is not enough information to tell. If this firm is in a typical perfectly competitive market, in the long run it will likely produce


A) 8 or fewer units of output.
B) 10 units of output.
C) more than 10 units of output.
D) None of the above are necessarily correct because there is not enough information to tell.

E) A) and B)
F) A) and D)

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Consider two industries in which firms hold the following market shares: Industry A: 25%, 20%, 18%, 15%, 8%, 7%, 4%, 2%, 1% Industry B: 30%, 10%, 9%, 8%, 8%, 8%, 8%, 6%, 6%, 5%, 2% What are the concentration ratios for each industry? Which is more competitive?

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One thing that both critics of advertising and defenders of advertising agree on is that advertising fosters competition.

A) True
B) False

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Figure 16-12 Figure 16-12   -Refer to Figure 16-12. What, if any, long run adjustment will take place in this industry? -Refer to Figure 16-12. What, if any, long run adjustment will take place in this industry?

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​As competitors enter a monopolistically competitive industry, the incumbent firms demand curves shift ​


A) ​To the left and become less elastic
B) ​To the right and becomes less elastic
C) ​To the left and becomes more elastic
D) ​To the right and becomes more elastic

E) A) and B)
F) A) and C)

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Product differentiation in monopolistically competitive markets ensures that, for profit-maximizing firms,


A) marginal revenue will equal average total cost.
B) price will exceed marginal cost.
C) marginal cost will exceed average revenue.
D) average variable cost will be declining.

E) None of the above
F) B) and C)

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In what way is monopolistic competition less beneficial to the welfare of society in the long run? ​


A) ​The firm can earn an economic profit.
B) ​The firm does not produce where marginal revenue is equal to marginal cost.
C) ​The firm does not produce where average total cost is minimized
D) ​The firm does not shut down if the price is less than average variable cost. ​

E) A) and B)
F) A) and C)

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When firms in a monopolistically competitive market engage in price-related advertising, defenders of advertising argue that


A) the quality of products sold in the market always increases.
B) customers are less likely to be informed about other characteristics of the product.
C) new firms are discouraged from entering the market.
D) each firm has less market power.

E) All of the above
F) A) and B)

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Excess capacity characterizes firms in monopolistically competitive markets, even in situations of long-run equilibrium.

A) True
B) False

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When existing firms lose customers and profits due to entry of a new competitor, a


A) predatory-pricing externality occurs.
B) consumption externality occurs.
C) business-stealing externality occurs.
D) product-variety externality occurs.

E) A) and B)
F) A) and C)

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Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.) Scenario 16-3 Peter operates an ice cream shop in the center of Fairfield. He sells several unusual flavors of organic, homemade ice cream so he has a monopoly over his own ice cream, though he competes with many other firms selling ice cream in Fairfield for the same customers. Peter's demand and cost values for sales per day are given in the table below. (Everyone who purchases Peter's ice cream buys a double scoop cone because it's so delicious.)   -Refer to Scenario 16-3. How many ice cream cones should Peter sell in one day to maximize his profits? -Refer to Scenario 16-3. How many ice cream cones should Peter sell in one day to maximize his profits?

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