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Figure 16-12 Figure 16-12   -Refer to Figure 16-12. If this firm minimized cost, how much output will it produce? -Refer to Figure 16-12. If this firm minimized cost, how much output will it produce?

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A study of the market for optometrists' services in the 1960s showed that


A) all states in the United States prohibited advertising by optometrists.
B) almost all professional optometrists opposed legal restrictions on their rights to advertise.
C) the average price of eyeglasses would decrease if the legal restrictions on advertising by optometrists were removed.
D) advertising on eyeglasses limited competition among optometrists.

E) C) and D)
F) B) and C)

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Because monopolistically competitive firms produce differentiated products, each firm


A) faces a demand curve that is horizontal.
B) faces a demand curve that is vertical.
C) has no control over product price.
D) has some control over product price.

E) All of the above
F) B) and C)

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Which of the following is not an argument made by critics of advertising?


A) Advertising manipulates people's tastes.
B) Advertising impedes competition.
C) Advertising promotes economies of scale.
D) Advertising increases the perception of product differentiation.

E) B) and C)
F) C) and D)

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Entry and exit drive each firm in a monopolistically competitive market to a point of tangency between its


A) marginal revenue curve and its total cost curve.
B) marginal revenue curve and its average total cost curve.
C) demand curve and its total cost curve.
D) demand curve and its average total cost curve.

E) A) and B)
F) B) and C)

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In Lee Benham's 1972 article examining the impact of advertising on the average price paid for a pair of eyeglasses, Benham found that


A) the average price paid for eyeglasses was nearly 20% higher in the states that did not restrict advertising.
B) the average price paid for eyeglasses was nearly 20% lower in the states that did not restrict advertising.
C) there was no difference in the average price paid between states that restricted advertising and those that did not.
D) the average price paid for eyeglasses was almost 5 times higher in the states that did not restrict advertising.

E) C) and D)
F) All of the above

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Which of the following goods are not likely to be sold in monopolistically competitive markets?


A) jeans
B) books
C) tap water
D) clocks

E) None of the above
F) A) and B)

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When a monopolistically competitive firm is in a long-run equilibrium, the values of marginal cost, average total cost, and price are all the same.

A) True
B) False

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Which of the following conditions distinguishes monopolistic competition from perfect competition?


A) the number of sellers in the market
B) the freedom of entry and exit by firms in the market
C) the size of firms in the market
D) product differentiation

E) A) and C)
F) B) and C)

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